Location: FSO – Richardson, TX

Job Title: Owned Media Director

Reports To:  VP of Marketing

Status: Full-time

Category: Marketing        

Location Address:  3400 N. Central Expressway, Richardson, TX 75080 (Hybrid)

Join the team of experts and realize your true potential!

Why You Should Join the Service Experts Team? Our team consists of the very best; we believe in doing what is right for our customers and our employees. We provide our employees with training support and an opportunity for unlimited professional growth. Join us and become an EXPERT!

Position Summary:

We are seeking an experienced Owned Media Director to lead our owned channel strategy and execution across email, CRM/CDP, website, SMS, organic social, and content marketing initiatives. This strategic role will oversee the development and optimization of all owned media channels to drive engagement, retention, and revenue while building lasting relationships with our audience.

Key Responsibilities:

• Develop and execute digital marketing strategies across all owned channels (website, eCommerce, SEO, email, SMS, organic social media, phone and chat)
• Lead SEO strategy including keyword research, on-page optimization, and content strategy
• Own email marketing programs including automation, segmentation, and campaign optimization
• Manage social media strategy and content calendar across all platforms
• Monitor and analyze website performance, user behavior, and campaign metrics
• Create and maintain marketing dashboards and regular performance reports
• Optimize conversion rates across properties
• Drive efforts to convert paid to owned media, increasing new customer counts, fostering retention and engagement, and lowering churn
• Manage relationships with marketing agencies and vendors
• Stay current with digital marketing trends and best practices

 Required Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, eCommerce or related field
• 5+ years of experience in digital marketing
• Proven experience managing owned media channels
• Strong knowledge of SEO principles and best practices
• Experience with email marketing platforms and automation
• Experience utilizing a CDP, customer data platform
• Proficiency in web analytics tools (Google Analytics, etc.)
• Experience with A/B testing and conversion rate optimization
• Understanding of HTML, CSS, and basic web development principles

Technical Skills Required

• Google Analytics (Google Analytics 4 certification preferred)
• Email marketing platforms
• SEO tools (SEMrush, Ahrefs, or similar)
• Social media management platforms
• Marketing automation software
• CRM/CDP platforms
• Data visualization tools
• HTML/CSS basics

Preferred Qualifications

• Experience with marketing automation platforms and customer segmentation
• Knowledge of marketing APIs and data integration
• Experience with CRM/CDP systems
• Understanding of data privacy regulations
• Background in performance marketing

Essential Skills

• Strong analytical and data interpretation abilities
• Excellence in digital campaign management
• Results-driven mindset with focus on ROI
• Ability to translate data into actionable insights
• Strong project management skills
• Creative problem-solving abilities
• Excellent written and verbal communication
• Ability to work in a fast-paced environment

What Do We Offer You as a Service Experts Employee? Service Experts offers a comprehensive benefits package designed to support employees and their families in managing their health and wellness needs, including:

• Competitive Pay with incentive opportunities.
• Paid Time Off and Company Holiday Pay.
• Medical, Dental, and Vision Insurance programs.
• 401(k) Retirement Savings Plan with company matching contributions.
• Life Insurance and disability insurance options.
• Supplemental benefit programs.
• World Class Training opportunities through our Experts University.
• Career Development opportunities.

Service Experts Heating & Air Conditioning is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The job description is not intended to be a complete list of all responsibilities, duties, or skills required for the job and is subject to review and change at any time with or without notice in accordance with the needs of Service Experts.

Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations upon request for individuals to participate in the application and hiring process. To request an accommodation please email talentacquisition@serviceexperts.com