Digital Marketing Manager

Reports To: VP of Marketing
Status: Full-time, Regular position
Category: Marketing
Location Name: FSO – Richardson, TX
Location Address: 3400 N. Central Expressway, Richardson, TX 75080

Join the team of experts and realize your true potential!

Why You Should Join the Service Experts Team? Our team consists of the very best; we believe in doing what is right for our customers and our employees. We provide our employees with training support and an opportunity for unlimited professional growth. Join us and become an EXPERT!

Position Summary:

We are seeking a technically savvy Digital Marketing Manager to drive our online presence and digital marketing initiatives. This role will be responsible for developing and executing digital marketing strategies across all online channels to increase brand visibility, engage customers, and drive conversions.

Key Responsibilities:

• Develop and execute digital marketing strategies across all online channels (paid search, SEO, social media, programmatic, display advertising)
• Manage and optimize paid digital advertising campaigns across platforms (Google Ads, Meta Ads, Directories, LinkedIn, etc.)
• Lead SEO strategy including keyword research, on-page optimization, and content strategy
• Paid social media strategy across all platforms
• Monitor and analyze website performance, user behavior, and campaign metrics
• Create and maintain digital marketing dashboards and regular performance reports
• Optimize conversion rates across digital properties
• Manage relationships with digital marketing agencies and vendors
• Stay current with digital marketing trends and best practices

Required Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or related field
• 3-5 years of experience in digital marketing
• Proven experience managing paid digital advertising campaigns
• Strong knowledge of SEO principles and best practices
• Experience with email marketing platforms and automation
• Proficiency in web analytics tools (Google Analytics, etc.)
• Experience with A/B testing and conversion rate optimization
• Understanding of HTML, CSS, and basic web development principles

Technical Skills Required:

• Google Ads and Meta Ads platform expertise, with specific experience with Google Local Service Ads (LSAs)
• Google Analytics (Google Analytics 4 certification preferred)
• SEO tools (SEMrush, Ahrefs, or similar)
• Paid Social media management experience in platforms
• Marketing automation software
• CRM/CDP platforms
• Building and optimizing audiences and campaign targeting
• Data visualization tools
• HTML/CSS basics

Essential Skills

• Strong analytical and data interpretation abilities
• Excellence in digital campaign management
• Results-driven mindset with focus on ROI
• Ability to translate data into actionable insights
• Strong project management skills
• Creative problem-solving abilities
• Excellent written and verbal communication
• Ability to work in a fast-paced environment

What Do We Offer You as a Service Experts Employee? Service Experts offers a comprehensive benefits package designed to support employees and their families in managing their health and wellness needs, including:

• Competitive Pay with incentive opportunities.
• Paid Time Off and Company Holiday Pay.
• Medical, Dental, and Vision Insurance programs.
• 401(k) Retirement Savings Plan with company matching contributions.
• Life Insurance and disability insurance options.
• Supplemental benefit programs.
• World Class Training opportunities through our Experts University.
• Career Development opportunities.

Service Experts Heating & Air Conditioning is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The job description is not intended to be a complete list of all responsibilities, duties, or skills required for the job and is subject to review and change at any time with or without notice in accordance with the needs of Service Experts.

Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations upon request for individuals to participate in the application and hiring process. To request an accommodation please email talentacquisition@serviceexperts.com